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New L001 Sneaker
A NEW CLASSIC IS BORN
The L001
New L001 Sneaker
Iconic tennis codes reinterpreted to create a striking retro court silhouette. Introducing L001, the new sneaker from Lacoste.
Toying around with its deep-rooted tennis DNA, Lacoste has reimagined the L001 with the codes of the now. The sneaker drop features three hero colourways along with various combinations. The sneaker’s design takes inspiration from the archives of founding father Rene Lacoste.
5 TALENTS, 5 VISIONS
The L001 creative collective
From Japan, Italy, Great Britain, the United States and France, 5 creative spirits share their interpretation of elegance through their experience and unique style.
Meet the L001 Creative Collective.
Creative vision
Jean-Jacques Ndjoli
At just 26, one of the most inspiring French influencers of the moment gives a glimpse of their talent as an artistic director, photographer and consultant through his Instagram feed that looks like a moodboard. This creative who wears many hats masters the art of colour blocking like no other, and when he plays with fashion, he is as agile as a crocodile.
Creative entrepreneur
Quincy Brown
After conquering the worlds of cinema and music, the American actor and singer Quincy Taylor Brown signed off a noteworthy entry into the fashion sphere. From being front row at shows to his first collabs, the adoptive son of the legendary Puff Daddy excels in creative entrepreneurship.
The master of flow
JP The Wavy
Rising star of the Japanes rap scene, JP The Wavy fuses music and fashion in his ultra-considered clips. With his graphic looks with streetwear inspiration and his unique flow, JP The Wavy imposes his style whatever the playing field. Without forgetting to reinvent himself endlessly.
Cosmopolitan influencer
HEIR
Singer-songwriter and model, Patricia Manfield was born in Russia, grew up in Italy and now lives in London. Thanks to the greatest streetstyle photographers, she rose to the rank of fashion icon and brand ambassador of the biggest fashion houses. And now she has embarked on a music journey under the artistic name Heir.